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InfoCision

(Print Design, Direct Mail, Digital Advertising)

 

akron direct marketing

Founded in 1982 in Akron, Ohio, InfoCision has made a name for itself as an effective direct marketing company. InfoCision is a long-standing client for my team, and I had to familiarize myself with their brand standards, as well as joining a push from a growing number of decision-makers to modernize some of InfoCision’s collateral.

I worked closely with InfoCision’s in-house production facility to provide print-ready files for InfoCision in a variety of mediums: envelopes, stickers, letterheads, informational brochures, newsletters and various event promotion collateral. I also designed a template for InfoCision’s internal team to use to promote the company on LinkedIn, as well as some digital display ads to generate awareness for InfoCision’s presence at a popular marketing conference.

I also created direct mail letter packages for dozens of InfoCision’s direct mail clients. These usually included a mailer envelope, a letterhead with donation form, and a smaller return envelope.

 

 

“The Right Call”

The Right Call is a long-running, (mostly) quarterly internal newsletter. It provides company updates and announces awards for well-performing employees. Given the amount of copy provided for each issue and page, it could be difficult to come to a good and readable design that fit with InfoCision’s brand. The Right Call isn’t the most “cutting-edge” design work, but it is a good example of working within existing brand standards, and a project for which I received much praise from current and former employees of InfoCision. Below, you’ll see two front cover layouts, an internal articles page and a quarterly employee awards page.

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Employee Benefits Brochure

I created two versions of InfoCision’s 2019 Benefits Guide: one for salaried employees and the other for hourly employees. Each version had slightly different information, and each was provided in print-ready spread format for easy printing and binding, as well as single-page, small-file-size format for digital communication. Below is the cover layout I designed based on client feedback and using provided images, as well as an example of an internal page layout.

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Linkedin template

To give a more legitimate LinkedIn presence, InfoCision requested a handful of branded templates they could use to build images to share on LinkedIn. I designed the templates in Adobe Illustrator before re-creating them in Microsoft PowerPoint for easy editing by the client’s team. Below are four of those templates, followed by two live images built by the client’s team.

(Click to enlarge)