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iCause

(Motion Design)

 

A global center for doing good

iCause is an organization dedicated to simplifying the nonprofit volunteering process and creating a global database for events both social and volunteer.

To promote their web service, I created a 2-minute promotional video. The process included organizing stock footage, auditioning and hiring voice talent, script editing and animation for app screenshots. The goal was to introduce iCause’s mission and web app to the world, explaining a complicated concept as simply as possible.

The promotional video was also cut into smaller chunks to promote on social media. The full video with voice-over is below.