An in-process Akron Success Story

Fully Loaded Chew is a local Akron business started by four friends in a garage. Their goal was to create “a tobacco-free chew that doesn’t suck.” Thus, Fully Loaded Chew was born. Since that founding a few years ago, Fully Loaded Chew has grown into a multi-million dollar company with a growing warehouse, production and fulfillment facility near downtown Akron, Ohio.

Fully Loaded hired my team through a mutual connection at their inception. My team and I designed and assembled every aspect of their brand, products, online presence and marketing collateral.

I built the website on the Shopify eCommerce platform with in-house customized applications. To process hundreds of daily orders, I integrated with ShipStation fulfillment software.

Due to a primarily social-media-focused marketing plan, more than 90% of Fully Loaded’s traffic comes from mobile devices. This meant that the website must be quick-loading and the images should be rich and inviting, yet not take up so much vertical space that the user has to scroll far to get to the main content of a page.

There are many customers who have little-to-no social media presence. Email blasts are a useful tool to communicate product launches and company updates. I designed the below email to be sent to attendees of the 2019 Tobacco Plus Expo: a trade show at which Fully Loaded Chew exhibited to potential retail and wholesale customers.

Fully Loaded Graphic Design

Fully Loaded Chew is fun to design. It’s loud, it’s proud, and it’s in-your-face: much like its customer base.

Much of my involvement in the branding of Fully Loaded involves social media images, eCommerce design and photo editing. The logo and identity themselves were created by other members of my design team. Below, you’ll find samples of social posts and other assets I have created to further Fully Loaded’s brand and marketing.