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Care

(Motion Design)

 

An international giant in the fight against hunger

 

Care reached out to my team to create a social media fundraising campaign. My part of that campaign was to create compelling, emotional and accurate motion ads to show the worldwide crisis of hunger and motivate viewers to donate.

Care has strict brand guidelines that do not allow showing victims in a disrespectful manner in their advertising. This presented an interesting challenge; I had to tell the genuinely tragic story of the hunger crises and the victims thereof in a compelling and accurate way, all the while making sure to respect the dignity of the humans in the footage.

To that end, I created the following three videos. A context shot of a complete Facebook advertisement is included as well.

This is an in-context screenshot of how the video appeared in a user’s Facebook Feed.

This is an in-context screenshot of how the video appeared in a user’s Facebook Feed.